Questions 1 and 2 are based on this passage

While buying and selling were the primary interests of people who gathered at flourishing medieval markets, these were not the only activities people engaged in there. Trips to the market were also social occasions, providing a good place to see and be seen, as indirectly attested by texts deriding those who adorned themselves more elegantly to visit a market than to visit a church. Markets also provided a good place to hear and be heard. As venues for royal proclamations, markets' chief advantage lay in their popularity with the peasantry. In theory, parish churches were equally suitable in this respect, but in practice, royal administrators found that markets better enabled them to integrate rural areas into institutional chains of communication.